Search Results for: correction

If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following – a) Google, b) search arbitrage, or c) the ringtone…

I’ve had many people tell me that COPPA doesn’t apply to their data collection, and they do so with some confidence. Yet often when I ask them to what or whom does COPPA apply, they are unable to provide a simple summary.

Pretend for a second that you just got back from vacation and didn’t happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won’t come quite as easily. Even if you do…

Belardi/Ostroy ALC has assumed list management responsibilities for
Harriet Carter Inc. Master files with and without enhancements are
available.

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

This September, retail chain Macy’s will debut several television commercials featuring a variety of notables, including domestic diva Martha Stewart; real estate developer Donald Trump; rap impresario Russell Simmons; chef Emeril Lagasse; and Jessica Simpson, who perennially defines the question “Why are we still paying attention to this woman?”

The FTC is clearly on the tail of those making bogus weight loss claims, and this week they announced another prosecution. This one is against Sili Neutraceuticals, LLC and Brian McDaid, individually and doing business as…

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?

There are a lot of outrageous claims made by advertisers on the Internet, and as an affiliate, one needs to be careful not to get caught knowingly passing along bogus claims. This week the FTC announced that it has stopped a…

The marketing of subprime credit cards has gone on in scale, albeit rather quietly for years. My first recollection of these cards comes in 2002 not long after the collapse of Providian and their NextCard division which made, and…