Search Results for: correction

Back in 1999 e-mail marketing was all the rage. It seems as today, it is getting a lot of attention again but for much different reasons.

Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy

Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.

Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today’s challenging marketing environment.

A question that arises when affiliates become successful, or even comfortable with affiliate marketing, is “What is the next step?”

It is one of life’s little ironies that the name of 2009’s List Leader of the Year gives merge/purge professionals fits.

That would be Adrea Rubin. Not Adrienne or Arianna, and not even Andrea, even though that’s how she’s (incorrectly) listed on her birth certificate

Cheap email sends, endless campaigns that just made money, and the little thinking that went into email marketing, made it a shining star compared to other marketing mediums in its infancy

In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

Last fall, Freshworks set a record. The agency was a winner in five Pro Award categories for its 7-Eleven Simpsons Movie Kwik-E-Mart campaign, the most

In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think