Search Results for: content marketing

In announcing the winner of the Direct Marketing Association’s second annual net.marketing Excellence Award for a consumer site, Laura Freedman, president

Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.

Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising

Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent

WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures

TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these