Search Results for: content marketing

  • DIRECT Listline

    Practicon A list of 61,772 health care professionals and business owners of dental practices who purchase business products and gifts from this catalog.Cost:

  • DIRECT Listline

    Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized

  • E-Gads! Publix tests e-Cap, a new electronic P-O-P system.

    As shoppers walk into the grocery store, the brightly lit “$1 dollar off any Sarah Lee item” message on the 48-inch-by-32-inch electronic P-O-P display

  • Sweep Surprises

    This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

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  • Korea’s Cheil Repeats as Best in Asia-Pacific

    Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea’s Cheil Communications

  • Techno Marketing: A Promo Special Report

    Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

  • Seizing the Moment

    Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does

  • Starbucking

    Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

  • Direct Mail Adds Little to Environmental Costs

    The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2

  • EDUCATION: Readin’, Writin’ and Telemarketin’

    In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of