Search Results for: content marketing

Audio Book Club, Morristown, NJ, has changed its name to MediaBay, Inc. According to the company, the new name reflects its increased emphasis on its

Aided by consumer survey data and in-house tests, Forrester Research Inc. has released its rankings of the top online sites in seven retail areas, as

With a million new members, rising advertising revenue, and rumors of posting profits of 13 to 15 cents a share, little wonder The Myers Group found that

NetExec@Work Canadian This list identifies more than 16,000 Web principals, who are decision makers with the final say on the content of their company’s

It’s time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing

It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater

If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher

Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,