Search Results for: content marketing
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Agencies
STRAIGHT TALK on GAY DM
Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded
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Agencies
Tasteful Tryst
Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com
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Agencies
Letters From the Litter Box
AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic – and
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Agencies
Divided We Stand
ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on
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Agencies
Cell Service Seeks Subs
ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide
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Agencies
Trial and Error at IBM
Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company
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Agencies
With Wendy Riches
An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard
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Live From New Orleans: Premiums Prime
If we do say so ourselves, this story required a major effort of investigative journalism. There’s just no other way to seek out and find the best premiums,
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Liberty Creative Taps Click Tactics for DM Services
Liberty Creative, a provider of marketing services to credit unions, has tapped Click Tactics to provide direct marketing campaign content, Internet order
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Public Puts Premiums Before Privacy in Online Arena: Study
The flow of data between consumers and marketers will change as consumers realize their information has value, and not because of data abuse fears. Furthermore,