Search Results for: content marketing

  • STRAIGHT TALK on GAY DM

    Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

  • Tasteful Tryst

    Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

  • Letters From the Litter Box

    AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic – and

  • Divided We Stand

    ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

  • Cell Service Seeks Subs

    ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide

  • Trial and Error at IBM

    Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company

  • With Wendy Riches

    An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard

  • Live From New Orleans: Premiums Prime

    If we do say so ourselves, this story required a major effort of investigative journalism. There’s just no other way to seek out and find the best premiums,

  • Liberty Creative Taps Click Tactics for DM Services

    Liberty Creative, a provider of marketing services to credit unions, has tapped Click Tactics to provide direct marketing campaign content, Internet order

  • Public Puts Premiums Before Privacy in Online Arena: Study

    The flow of data between consumers and marketers will change as consumers realize their information has value, and not because of data abuse fears. Furthermore,