Search Results for: content marketing

  • E-centives to Run Vizzavi’s European Net and Mobile Services

    European multi-channel portal operator Vizzavi has selected e-centives Inc. to handle its Internet and mobile commerce and merchandising services across

  • LIVE FROM JUPITER ADVERTISING FORUM: Online Media Buyers Will Pay More for Premium Inventory

    Nearly two-thirds of online media buyers are willing to pay more for premium inventory, said a new study by Jupiter Media Metrix, released yesterday at the Jupiter Online Advertising Forum in New York.

  • Special Report: Cable Casting

    Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

  • Agencies

    Special Report: Cable Casting

    Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

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  • Clutter: The Tangled Web

    They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

  • Agencies

    List Source

    New Lists AccURL.com Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants

  • Agencies

    Prospecting Upsurge

    BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

  • Agencies

    Special Report: Beyond the Music

    On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

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  • Special Report: Beyond the Music

    On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

  • Of Tobacco and Mushrooms

    The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.