Search Results for: content marketing

  • Play Time Gets Tougher

    The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.

  • Let There Be Lite

    By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

  • BACK-END AND BELOW-THE-LINE SERVICES

    MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and

  • DIRECT listline

    NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.

  • Teen Fashion Queens

    Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

  • News Briefs

    NICKELODEON: brought its multi-year, national “Let’s Just Play” campaign to Miami on Feb. 21 with a park-wide game day and festival for kids and parents

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  • IRI Eyes Real-Time Data: Live from the IRI CPG Summit

    Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner

  • New Products and Services

    RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

  • Solo vs. Email Publications

    When most people think of email marketing these days, they are more likely to think about the latest “Penis Enlargement” advertisement

  • Live From The DMA Financial Services Council Annual Conference: DM Mind Games

    Demographically and geographically, potential targets may appear similar. But purchases are often made from the emotional part of the wallet, according