Search Results for: content marketing

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November

NEW LINE HOME ENTERTAINMENT: registered more than 350,000 consumers last week for the Lord of the Rings Adventure Card. Customers received the cards beginning

Are spammers using unsubscribes only to confirm e-mail addresses? That question came up in July during Donnelley Marketing’s Consumer Privacy conference.

For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.