Search Results for: content marketing
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Play Time Gets Tougher
The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.
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Let There Be Lite
By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of
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BACK-END AND BELOW-THE-LINE SERVICES
MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and
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Agencies
DIRECT listline
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.
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Teen Fashion Queens
Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The
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News Briefs
NICKELODEON: brought its multi-year, national “Let’s Just Play” campaign to Miami on Feb. 21 with a park-wide game day and festival for kids and parents
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IRI Eyes Real-Time Data: Live from the IRI CPG Summit
Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner
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New Products and Services
RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact
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Solo vs. Email Publications
When most people think of email marketing these days, they are more likely to think about the latest “Penis Enlargement” advertisement
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Live From The DMA Financial Services Council Annual Conference: DM Mind Games
Demographically and geographically, potential targets may appear similar. But purchases are often made from the emotional part of the wallet, according