Search Results for: content marketing

The Hudson Valley Direct Marketing Association has launched a Web site as an information resource for the direct marketing community. The site is a tool

1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

Marketing and religion are generally considered to be as compatible as oil and water, and understandably so: Religious beliefs are more often a sore point

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

The U.S. Postal Service, Washington, DC, in January initiated a review that seeks to consolidate all advertising and marketing services activity at a

Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The

What recession? Consumer electronics wholesale sales will hit a record $95.7 billion this year, up three percent from 2001, projects the Consumer Electronics

House Minority Leader Richard Gephardt won a 16% open rate to an e-mail promoting his response to President George W. Bush’s recent State of the Union

Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

Out to hype an Addicted to Love Week programming block airing March 10-16, New York City-based Oxygen Media this week breaks a one-month sweeps supported