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Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study released this week.

Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study.

Digital marketing services company aQuantive reported Thursday that its third-quarter earnings were up slightly from the same quarter this year, but predicted that revenue for the final quarter of 2004 would be lower than expected.

Viacom’s MTV Networks Latin America and Televisa, the largest media company in the Spanish-speaking world, announced yesterday a strategic alliance that will add MTV Networks Latin America’s licensing, merchandising and publishing businesses to the …

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

Wal-Mart Stores will air live coverage of the presidential election in its 2,620 stores tonight. The effort is part of Wal-Mart’s partnership with FOX News Channel to televise breaking news and special events via the in-store Wal-Mart Television …

Victorian Trading Co. Expands with Home D

Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how

WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while