Search Results for: content marketing

VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

You may not sell guitar picks or pocket banjo tuners in your business, but if you deal with a network of resellers to market your merchandise, chances are you’ll empathize with the plight of Lee “Drew” Andrews, editor and Web marketing vice president at Mel Bay Publications.

Virgin Digital, the digital entertainment platform of the Virgin Group Ltd., and Foot Locker, Inc., announced a promotion and sweepstakes to offer exclusive content from Island Def Jam artists LL Cool J, Ludacris and Ja Rule, all via Virgin Digital …

Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to assure target traffic is directed to their site, increasing the chance of higher sales conversions from their PPC campaign.

The Direct Marketing Association has issued two new documents on complying with new California legislation and Federal Trade Commission (FTC) rules that take effect early this year.

E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.

MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some

I’ll share at least one of my New Year’s resolutions with you: I want to make each issue of PROMO a better Now don’t get me wrong I’m proud of the hard

7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the …

MRM Partners Worldwide has promoted three individuals to top management positions in three of its offices.