Search Results for: content marketing

  • Live From Search Engine Strategies 2004: Make Your Landing Page Sell

    A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

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  • Loyalty’s Royalty

    FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

  • V.I.P Treatment

    CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

  • Play Time Gets Tougher

    The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.

  • Let There Be Lite

    By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

  • BACK-END AND BELOW-THE-LINE SERVICES

    MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and

  • DIRECT listline

    NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.

  • Teen Fashion Queens

    Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

  • News Briefs

    NICKELODEON: brought its multi-year, national “Let’s Just Play” campaign to Miami on Feb. 21 with a park-wide game day and festival for kids and parents

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  • IRI Eyes Real-Time Data: Live from the IRI CPG Summit

    Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner