Search Results for: content marketing

Lands’ End Going to the Dogs Who says you can’t teach an old dog new tricks? Lands’ End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands’ …

New York based BrandWizzard Technologies Inc. and EMC Corp. of Hopkinton, MA have entered a strategic partnership to promote use of Web-based digital artwork for packaging and collateral materials in the life sciences and financial services sectors.

African Americans are one of the latest cultural groups that New York Life is reaching out to touch

The Federal Trade Commission should clarify the CAN-SPAM act to recognize the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages, according to lobbying efforts from the Direct Marketing Association.

Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)

Motorola has formed a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova. The multi-year relationship will include global advertising and event appearances and allow fans to stay connected to Sharapova via …

Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …