Search Results for: content marketing

A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.

Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.

New York state Attorney General Eliot Spitzer has filed a lawsuit

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Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season’s final stop on the Grand Slam circuit, the U.S. Open. Sponsors

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter

The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ …