Search Results for: content marketing

Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how

WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

E-marketing helps financial firms like Boston

Ask Jeeves Inc. reported a 70% increase in net income and a 278% jump in revenue for third quarter 2004, attributing those results to the acquisition of another search engine company and to strong growth in the paid-search market.

ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads. ALLIED DOMECQ: …

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …

We’re getting more spam, but we’re also becoming more receptive to e-mail from marketers we recognize and permit. That’s the top-line result of DoubleClick’s fifth annual Consumer E-mail Study, unveiled this week.

The Federal Communications Commission instituted new rules Monday that it hopes will eliminate or reduce unwanted marketing messages sent via cell phones or PDAs to consumers.