Search Results for: content marketing

Arbitrage is a word that gets bandied about freely these days; it’s an activity that has transcended the financial world where it began to become the de-facto means for making money online. At its core, the activity describes the absorption of…

MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.

In print, DIRECT connects you with influential direct marketers via an array of targeted products and services: DIRECT magazine provides complete coverage of the robust and growing field of direct marketing, which marketers rely on more than ever to grow …

Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

ConsumerInfo.com, MetaReward, Cheetahmail, LowerMyBills.com, ClassesUSA, and Affiliate Fuel all have something in common, and it isn’t email, CPA, or “dot com”. The answer is their now parent company, Experian. While Experian formally…

Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday’s announced beta test of a newly expanded network of Web pages for contextual ads.

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

The Mobile Media Co. has bought Rubberduck Media Lab as it readies to launch global mobile TV channels that let broadcasters and marketers stream TV programming to mobile phones. Oslo, Norway-based Mobile Media distributes mobile-specific content to …