Search Results for: content marketing

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it’s easier said than done. In January, San Francisco-based

CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication’s CatWatch newsletter, published in conjunction with Cornell University’s College of Veterinary Medicine, recently mailed a jumbo package that asks — and answers — many popular …

AdMarketplace has purchased Aibits, which offers a system for delivering ad content based on user behavior.

The Coca-Cola Co. plans to give its chief executive a mega bonus if certain profit goals are met. CEO Neville Isdell stands to receive a maximum performance award valued at close to $9 million based on how big the company’s earnings per share grow …

Brands should ride the “participation revolution” among consumers in order to gear their marketing for the upcoming “culture economy.” That’s the message that futurist Andrew Zolli and IEG President Lesa Ukman gave to attendees yesterday at the IEG …

Time for Me Offers Products for Well-Being “Dedicated to the Art of Well-Being,” Time for Me is a new AmeriMark title targeting women with a variety of products to improve their daily lives. The front cover of the 10-1/2″ x 7-1/4″ catalog features a …

The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

24/7 Real Media, Inc. has teamed up with Vindigo, a U.S. mobile media company, to deliver a wireless protocol (WAP) advertising services.