Search Results for: content marketing

The Port Authority of New York and New Jersey has begun pitching marketers to sponsor its properties in and around New York City, including all three major airports, the George Washington Bridge, the Lincoln and Holland tunnels, the PATH rapid transit …

BRITNEY SPEARS’: TV ads for her second fragrance from Elizabeth Arden, fantasy, will premiere exclusively on AOL today, the day the fragrance launches nationwide at retail and her Web site, Fantasybritneyspears.com goes live. The commercial’s TV debut …

Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…

When they opened their doors in 1997, Amazon made $147,000. By the end of 1998, they earned $600,000 rising to $1.6 billion by 1999. At the end of 2000, Amazon generated $2.7 billion in revenues. During the boom years, Amazon managed to go from nothing…

Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change

Atlantic List Co.now manages Funny Times magazine’s 65,135-name
subscriber list. A typical reader is politically progressive and earns
an average of $68,000 a year.

OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …

It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.

But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.