Search Results for: content marketing

Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

Somewhere around 1997 or 1998, a bright young guy named Donald Bond put together my Web site www.herschellgordonlewis.com. To both him and to me, it was

A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over

Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that

Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall’s Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert …

In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means…

Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …

A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.

TNT is partnering with elite carmaker Audi to give TV viewers a commercial-free experience during the debut of its new series The Closer. Under the partnership, TNT will present the premiere episode without commercials to viewers—an experience typically …