Search Results for: content marketing

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to

Customers want to talk to brands. And because Bluefly took a chance with an open-ended survey, thousands of consumers told the online retailer what a girl wants.

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its search contract with MSN in 2003, has launched 161 new vertical “channels” in 13 categories such as health, home, automotive, food, cities, sports and travel.

In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly…

Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis

The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.

Why is it important to use e-mail effectively with a direct marketing campaign?

E-mail says as much about a company as a catalog, Web site, or space ad. A well-written and well-organized message presents a professional image.

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.