Search Results for: content marketing

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with “experience marketing.”
The term “experience marketing” can replace all other discipline labels since it encompasses—well, everything. Everything we do as humans, good or bad, is an experience. Any interaction that a consumer has with your brand/product/service is an experience. Experience marketing is every marketing initiative that a company sets out on, all tucked together under one big umbrella.

Any good affiliate marketer’s (or business person’s) main objective is to make the most money as efficiently as possible. Search arbitrage on a pay-per-click basis always carries the tradeoff between high volume general keywords and lower volume…

Close your eyes for a minute. Picture yourself as an average net user, one that checks email, goes to Yahoo and Google – a person that might spend a maximum of one hour per day online. Such a person reads magazines, drives on the road,

The migration of advertising dollars from broadcast to cable continues unabated at this year’s upfront. The shift is a reflection of where TV viewers

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience

How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

Webster might not agree with the Federal Trade Commission’s definition of the word “sender.” But marketers have reason to be happy about it.
The FTC has determined that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance.

When it comes to email, co-registration/hosted lead generation, incentive promotion sites, and search arbitrage, arguable no other group collectively knows more than those operating in our space. One of those specialties, co-registration/hosted…

The incentive promotion space drives an inordinate amount of users into registration paths. The absolute breadth of the promotions and the speed to market with new incentive promotions has no peers in mainstream advertising. Everybody creating and…

The Mobile Marketing Association (MMA), in cooperation with the Cellular Telecommunications & Internet Association (CTIA), yesterday released best practices for cross-carrier mobile content services. The guidelines include best-practice rules for …