Search Results for: content marketing

Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …

Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.

You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites…

Lexus is still spending plenty of money on traditional media, but it has reached a tipping point. Nowadays, it puts plenty of dollars and energy into the below-the-line world. “The explosion and ability to make content in a different way is alive and …

E-mail marketers received an unusually bluntly worded and somewhat inexplicable show of support from the Federal Trade Commission earlier this week in the form of a 16-page letter spelling out point-by-point what a bad idea the FTC thinks so-called child protection state e-mail registries are.

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer.