Search Results for: content marketing

PROMO Magazine is the award-winning resource for all promotion marketers, and provides the ideas they need to create powerful promotions: behind-the-scenes strategies insights; tactical “how-to” information; case studies of results-winning campaigns; and definitive analyses of trends across the industry.

Despite the rocky beginning and the ultra-competitiveness foreshadowing times to come, 2005 once again made Internet advertising history, not to mention making more than 1200 millionaires. We’ve already presented our take on Internet Advertising…

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

Digitas, Boston, tapped Torrence Boone as president, Digitas Boston. He will be responsible for driving the strategy and execution of Digitas services across the Boston client base and for the development of the office and its people. Boone returns to …

Georgia state lawmakers are considering a bill that would establish a so-called child protection do-not e-mail registry similar to those in effect in Utah and Michigan.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …

HASBRO, INC.: has named Brian Goldner as its new COO effective Tuesday. In his new role, Goldner, 42, oversees all of Hasbro’s North American toy and game operations. In addition, Goldner is in charge for worldwide product development and the global …

Information service provider Experian has named Mark Parise president of its Marketing Services business unit. The position is newly created…

Distinct to affiliate marketing are some of the big brand advertisers you will find on them, and the ease with which a traffic source could work with them. From the ad networking point of view, trying to work with Citibank or Payless Shoes means knowing their…