Search Results for: content marketing

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

Four shifts in mentality can help you prepare your brands to foster meaningful consumer connections with social media.

Promotion agency veteran John Palumbo has formed a new brand-content consultancy, BigHeads, with charter clients Braun, Ramada Hotels and Remy.

Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network’s master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo.

Postini, a company that provides Integrated Message Management technology and services, announced last week that the month of May saw the most corporate Instant Messaging (IM) attacks ever. Corporate IM traffic increased…

Working in online advertising has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that’s been in the news…

In Part 1 of this week’s Digital Trends we cover the history of Vendare, a company that went from tens of millions of dollars annually to breaking one-hundred million dollars four years later. The company grew through smart…

WPP has acquired Los Angeles-based M80, an online word-of-mouth marketing agency, for an undisclosed sum.

In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers.

Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.