Search Results for: content marketing

NEW LINE CINEMA: is building buzz around its new movie…HEAVYBAG MEDIA: has appointed Geoff Brenna to…FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Jack Alfandary as…

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line—not to mention taking 1 million out. How do you get all those things up on the Web in the most efficient manner?

Connecticut’s so-called child protection do-not-e-mail bill yesterday passed out of the state’s joint judiciary committee and moved one step closer to becoming law.

CBS’s 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine’s content to Yahoo users for free.

Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.

World Wrestling Entertainment has launched a mobile alert subscription package, which gives wrestling fans access to breaking news and updates via their cell phones.

Listen to me, okay? What I’m going to tell you is very, very important: being top banana in search doesn’t mean anything. Don’t click away, I’m serious, you’ve got to believe me. Quick, run a check on Excite.com – you must, no one else…

Last week we featured a column titled “Marketer’s Unite – Open Up the Kimono.” The better title and the one used on my blog, is “Google versus Yahoo by the numbers.” This week, we continue the fascinating look at…

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.