Search Results for: content marketing

As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their

Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

Spending on alternative media strategies rose 16.4% in the first half of 2006 to an estimated $53.4 billion thanks to continued audience fragmentation and a growing shift from traditional media, according to a new report.

Autobytel has tapped Jonathan Rosen to serve as its senior vice president of Web business operations, a newly created position. Rosen joined the online automobile marketer from AOL’s search group, where he was head of strategy and business development.

Most of today’s online experiences lack personal relevance. In many cases the hurdles are not technical: Site templates have become off limits except during redesigns.

Yesterday, I had the opportunity to present, as part of a panel at DM Days, my thoughts on the changing search landscape. My piece focused on CPA search, a topic that fascinates me in no small part due to the arbitrage activity taking

Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry’s rapid growth.

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.