Search Results for: content marketing

Sports enthusiasts can now catch a play-by-play tour of their favorite athletes’ homes through a series of streaming video webisodes—produced and branded by AT&T—which provide fans with a behind-the-scenes peek into their lives and a chance to win prizes.

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail. Many of these previously well-established and common sense rules have in fact been mandated by the federal Can-Spam Act of 2003.

Bacardi is sponsoring an online and mobile radio service set to launch next month for the over-21 market.

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.

Coca-Cola North America has launched a music program that is available to download for free to file sharers.

The National Basketball Association inked an 11-year merchandising partnership yesterday that will make Adidas the official uniform and apparel provider for the NBA, the Women’s National Basketball Association and the NBA Development League beginning with the 2006-07 season.

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

E-mail service provider SubscriberMail has won a patent for the business process that allows brand owners to provide mix-and-match content that resellers and other marketing partners can use to create their own customized messages.

Subway restaurants is breaking into new territory with a new dinnertime-theme campaign and online vignettes geared to get consumers thinking about the chain beyond the lunch hour.