Search Results for: content marketing

The state of Pennsylvania is investing $1 million to help small business owners enhance energy efficiency and promote pollution prevention at their companies. Since July 2004, the Small Business Advantage Grant Program has awarded more than $2 million to 400 recipients across the state.

Acacia Provides Shelter and Healing Earlier this year, Acorn Media Group, which is best known for its British DVD and gift catalog, launched Acacia, a new product line and catalog devoted to products that help consumers develop and maintain a healthy, …

This June, MarketingSherpa’s research team conducted our third annual study of business technology marketing—what works in the real world. Some 1,900 marketers participated either online or by phone (thanks, everyone!).

Ogilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June.

Some 9.2 million Web users, or 6.6% of U.S. adults that go online, have downloaded an audio podcast, with 5.6 million users, or 4% of the online population, having downloaded a video podcast in the last 30 days, according to new research by Nielsen//NetRatings.

(PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Cafe. The CPA Cafe (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of…

In April, I wrote about a site that had jumped from zero traffic to an Alexa reported almost 15 million page views per day. The site peaked towards the end of June at more than 20 million page views and achieved a rank that

Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the offices of…

A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.