Search Results for: content marketing

Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.

A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.

Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.

In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving…

AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.

1 THE MARKETING ARM 1999 Bryan Street, Suite 1800, Dallas, TX 75201Phone: (214) 259-3200 URL: www.TheMarketingArm.comOwnership: Omnicom Group CEO: Ray

Warner Bros. Pictures has booked an impressive roster of partners under its tentpole Superman Returns. From soft drinks and snacks to motor oil and batteries,

This summer, racing fans can chomp on NASCAR burgers or spread NASCAR-branded barbecue sauce on ribs while cheering for their favorite drivers at a trackside

There are three plasma screen TVs in Arnold Worldwide’s lobby at its Boston headquarters, running a reel of some of the best advertising in the country.

Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…