Search Results for: content marketing

Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network’s master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo.

Postini, a company that provides Integrated Message Management technology and services, announced last week that the month of May saw the most corporate Instant Messaging (IM) attacks ever. Corporate IM traffic increased…

Working in online advertising has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that’s been in the news…

In Part 1 of this week’s Digital Trends we cover the history of Vendare, a company that went from tens of millions of dollars annually to breaking one-hundred million dollars four years later. The company grew through smart…

WPP has acquired Los Angeles-based M80, an online word-of-mouth marketing agency, for an undisclosed sum.

In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers.

Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.

An article in a recent “Ad Age” noted that “engagement” has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.

The search engine war is heating up with Fox Interactive Media set to launch its own search engine joining powerhouses Google, Yahoo and MSN.

There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are putting their sales forces into motion to convince Mom and Pop concerns that they, too, can have a prominent online presence with a minimal investment of time, if not of money. So what’s so special about Merchant Circle?