Search Results for: content marketing

Some 9.2 million Web users, or 6.6% of U.S. adults that go online, have downloaded an audio podcast, with 5.6 million users, or 4% of the online population, having downloaded a video podcast in the last 30 days, according to new research by Nielsen//NetRatings.

(PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Cafe. The CPA Cafe (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of…

In April, I wrote about a site that had jumped from zero traffic to an Alexa reported almost 15 million page views per day. The site peaked towards the end of June at more than 20 million page views and achieved a rank that

Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the offices of…

A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.

Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their

Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.