Search Results for: content marketing

In an effort to entice more small businesses to try their hand at search marketing, Google has announced a partnership with Intuit, the maker of the QuickBooks accounting software for small businesses.

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

Circuit City Stores has promoted Samsung veteran Peter Weedfald to senior VP-CMO of the consumer electronics retailer.

MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.

In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.

KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message.

Anheuser-Busch is launching an Internet-based entertainment network targeting its core market young, legal drinking age males.

Hispanic marketing and promotions agency AIM, San Diego, named David Flynn senior marketing and media strategist and Jana Goodell account executive.

According to information released by Nielsen Monitor-Plus and Nielsen//NetRatings, Internet advertising spending increased 49% during the first half of 2006, while overall advertising spending rose 5.1%.

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is…