Search Results for: content marketing

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

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It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2 to offer search ads in go2’s mobile directory services

Showtime Networks is teaming up with viral video site Break.com to hype up the second season of the network’s hit Weeds.

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

Here’s the big lesson we took away from last week’s eROI study saying recipients of business-to-business e-mail say they prefer to get it on Mondays and Tuesdays: If you’re spending more than the tiniest fraction of your time trying to figure out the best day—or god help us, hour—to send e-mail, you’re focused on the wrong thing.

The youthful new magazine Imbibe, exclusively covering cocktails, beer, wine, coffee, tea, juice and even water, has offerreda free sample issue and a card-like insert duplicating the cover image.

Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.

Yahoo! Search Marketing has signed a deal to put its sponsored search listings into the mobile directories offered by go2.

Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.