Search Results for: content marketing

Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones.

LIZ CLAIBORNE: has named William L. McComb…YAHOO AND CBS TV: have entered an agreement to…JELLY BELLY CANDY CO: has a wide range of…COTTON INC: woos women with a…

Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.

More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders’ bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.

Boulder, CO-based TDA Advertising & Design appointed Teri Fildey as director of client services, a new position. She assumes day-to-day management on all accounts from agency founder, Thomas Dooley, who remains president.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.