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Marketers are increasingly bucking conventional wisdom and using the word “free” in e-mail subject lines, and they’re doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.

According to a report titled “Frames of Reference: Online Video Advertising, Content and Consumer Behavior,” online video ads seem to be making good on its promise of good returns.

June 19, 2007: iMedia Holdings, Inc., a privately held corporation consisting of Internet Advertising Group (IAG), Internet Media Affiliates (IMA), College EducationWeekly and LeadGen Media has changed its corporate name to IAG Interactive, Inc.

Creative Catalogs Corp. has appointed Sound Beach Marketing Partners LLC
to manage a list of 478,946 Personal Creations’ catalog customers. The
average order was $60 for personalized products with seasonal and sports
themes; gifts and collectibles.

Whatever you do, don’t call direct marketing an industry around DMA president John Greco.

“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.

Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Packaging is particularly vital in writing a press release. A release is no different than any other marketing vehicle. You must draw attention and make a compelling proposition without coming across as overtly salesy.