Search Results for: content marketing

Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.

Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

AT&T Inc. is giving give golf fans complete 2007 Masters Tournament content scoreboards through wireless devices, TV and personal computers.

PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.