Search Results for: content marketing

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

The first step in any successful SEO campaign is to discover the top of your highest vertical market. Many SEOs or aspiring webmasters get caught up in “the valley”. They just look at the smallest area that they “think” their market…

Google has its enormous eye on just about every arena of life out there, and the mobile arena is definitely no exception. With about 3 billion mobile handsets in the world, according to Dilip Venkatachari, director of product…

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…

No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.

J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.

Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.

Nielsen//NetRatings has decided that it is finally time to bid adieu to the longtime metric staple of page views. The aesthetically appealing and experience enhancing programming technique called Ajax is partly to blame…

Our industry is an interesting one; it’s a complex marketplace of intent, monetization, and relative performance. Those in the direct marketing space either have traffic, e.g. via their website or email list or they have the…

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.