Search Results for: content marketing

Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.

Three factors have an overwhelming impact on marketing today — the consumer, connectivity and change.

IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.

Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…

In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.

The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

Nickelodeon has a new teammate for its annual “Let’s Just Play” campaign: The NFL.

The National Football League joins the effort this week, with on-air content and in-market appearances that reinforce Nick’s health-and-wellness message to kids.

A U.S. judge has refused to dismiss a long-standing suit against Google’s use of trademarked terms as keyword triggers for delivering pay-per-click ads in search results.

A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.