Search Results for: content marketing

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.

The Federal Trade Commission will host a forum Nov. 1 and 2 in Washington, DC, to discuss Internet marketing and privacy issues. Requests to participate in panel discussions must be received by Sept. 14.

More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

20th CENTURY FOX LICENSING AND MERCHANDISING: has appointed Amy Lorbati, former vice president of worldwide television promotions, as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment, a division of Jamster

“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”

New TV show explores how Madison Avenue used to be

Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored

If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves