Search Results for: content marketing

Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.

nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.

I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Dairy Queen Has Launched its largest campaign since the popular ice cream dessert called Blizzard debuted in 1985. The company has a $25 million budget

In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach

There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

TOP EXECUTIVES: David Ryan, chairman; Tom Libonate, vice chairman; Bill Sinnott, president of the executive committee 2006 U.S. NET REVENUE: $58.5 million

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.