Search Results for: content marketing

Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That’s the crux

No, you’re not losing it. That supermarket shelf really was talking to you. And the flashing lights? They, too, were part of an in-store promotion. Yes,

The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones

Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.