Search Results for: content marketing

If you read Part 1, you see the makings for an industry ripe for change. It’s a market that relies heavily on affiliates to drive new sign-ups and has little to low barrier to entry. Few offers have the breadth of reach, the run of…

A lot of variables come into play in creating online content that will go viral.

The Federal Trade Commission went to court last week, charging that infomercials done by Trudeau misrepresented the contents of his best-selling book, “The Weight Loss Cure They Don’t Want You to Know About.”

An operation that allegedly downloaded software onto consumers’ computers that spawned pop-up messages demanding instant payment for an expired free trial offer has settled charges with the Federal Trade Commission that it violated federal law.

According to a recent study conducted by Nielsen//NetRatings, e-mail sites are tops in terms of advertising revenue-generating Web site categories in the U.S. In July 2007, e-mail sites generated $260.4 million in ad revenue.

MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.

A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.

I have been in the affiliate space for sometime now and have tried a couple of platforms. After my trials and tribulations, I finally discovered the platform that was a perfect fit for the needs of my company. When I switched affiliate…

Pretend for a second that you just got back from vacation and didn’t happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won’t come quite as easily. Even if you do…

Few are immune to the buzz factor surrounding technology trends. But those looking to hop on the social media bandwagon might want to strategize before they leap. For the scoop on why you need to see where social media tools fit with your objectives and audiences, click here.