Search Results for: content marketing

Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Packaging is particularly vital in writing a press release. A release is no different than any other marketing vehicle. You must draw attention and make a compelling proposition without coming across as overtly salesy.

Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…

Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…

Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier…

The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.

Search shopping site Shopzilla.com has hired Rysa Pintar as chief marketing officer

The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand.

Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.