Search Results for: content marketing

Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser.

The Scotch whisky maker recently launched a branded online channel, This is the Life, hosted by MSN.com. But Chivas is spending only a few million dollars compared to the $30 million lavished on Bud.TV.

With their client summit, 100+ clients, and close relationship with the IAB, TARGUSinfo has established themselves as not just a leading technology provider for lead verification but as a…

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars…

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.

The potential for message clutter and deception online means that marketing and selling by phone — especially in business-to-business — is enjoying renewed interest.

Before you run that Web 2.0 promotion—whether it’s text-message voting, soliciting user video, or letting users “forward to a friend”—you probably want to run that campaign past a lawyer.

In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its…

If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following – a) Google, b) search arbitrage, or c) the ringtone…