Search Results for: content marketing

I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

If you want to put a label on DYMO’s marketing goals for 2008, try personalization. And understanding shopping patterns.

Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the

Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.

Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.

It’s a nagging question: How do you stretch your dollars on a tight budget say, six figures or less? There’s no magic formula. But you can go far with

Digital Media is adding a fresh dimension to the in-store experience.

Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser.

The Scotch whisky maker recently launched a branded online channel, This is the Life, hosted by MSN.com. But Chivas is spending only a few million dollars compared to the $30 million lavished on Bud.TV.