Search Results for: content marketing

Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.

Nielsen//NetRatings has decided that it is finally time to bid adieu to the longtime metric staple of page views. The aesthetically appealing and experience enhancing programming technique called Ajax is partly to blame…

Our industry is an interesting one; it’s a complex marketplace of intent, monetization, and relative performance. Those in the direct marketing space either have traffic, e.g. via their website or email list or they have the…

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

Advertising agency Hunt Adkins, Minneapolis, hired Josh Smerick to the new position of account planner. He will be assigned to Schwan’s Home Service and other accounts.

Taco Bell is giving people a chance at 30-seconds of fame as part of an online search that uses consumer-generated content with a twist.

The stock market doesn’t ever tell the full story, but it often can tell a great story. Such seems the case for Yahoo. Jerry Yang succeeded Terry Semel on June 18th, and investors rewarded the stock with a modest 3%…

I have been involved in SEO (Search Engine Optimization) since before the days of Google (about 10 years now). Never before has there been as much opportunity to drive up your organic rankings to dominate your market and…