Search Results for: content marketing

Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl.

Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy.

NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”

MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign.

During his presentation at TARGUSinfo’s most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you…

Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA — its first North American physical presence.

Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service.

Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate…

In a double-edged promotional ploy, TV Guide is publishing a special booklet to create buzz for Fox TV’s “Prison Break” featuring twin tattoo ads with images of the Toyota Yaris.