Search Results for: content marketing
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Old Media Spends Big Money Online
Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.
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Sales-sourcing: A Tale of Two
Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad…
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NBCSports.com Pushing Its Profile with msnbc.com Deal
NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics.
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Digital
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.
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The Real Ringtone Shakeup
About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can…
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Fraud 2.0
As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it…
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Digital
Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand
(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.
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Agencies
McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”
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Agencies
Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.
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Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand 08
Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.