Search Results for: content marketing

Few of us are immune to the buzz factor surrounding technology trends. Ask anyone involved with the high failure rate of CRM tools early in this decade, and they’ll tell you too much attention was focused on the technology, rather than how it could support established business practices. The same thing may be happening today with social media. Read on to see how to keep history from repeating itself.

Quick, what’s the least effective selling channel in terms of presentation?

Hint: It’s not catalogs or retail.

No, it’s online, where products are lined up the same way on almost every Web site.

Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes

If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.

The Federal Trade Commission will host a forum Nov. 1 and 2 in Washington, DC, to discuss Internet marketing and privacy issues. Requests to participate in panel discussions must be received by Sept. 14.

More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

20th CENTURY FOX LICENSING AND MERCHANDISING: has appointed Amy Lorbati, former vice president of worldwide television promotions, as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment, a division of Jamster

“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”

New TV show explores how Madison Avenue used to be