Search Results for: content marketing

  • Agencies

    Screen Scene

    If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.

  • Auto Play

    Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

  • 10 Ideas for 2008

    Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

  • Listline e-Newsletter 12/27/07

    Bonnier Corp. has added a 10th master file to its list portfolio. This
    regional file consists of more than 9.7 million subscribers to various
    publications. Direct mail and the Internet are the sources.

  • Agencies

    Advisory Committees to Lead Reorganized DMA Councils

    The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.

  • Agencies

    CBS Pumps Video at Gas Stations

    In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

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  • Digital Brand DNA: Who Controls Your Brand?

    At a time when consumers have hijacked brands through user-generated content such as blogs and videos, clients are asking this very question about their own brands. It becomes especially acute in the digital realm, which can seem like a consumer-generated free-for-all of YouTubers, bloggers and Facebookers all telling the world what they think of you 24/7.

  • Absolut Pears Takes Campaign to the Drink Customers

    In a case of fishing where the fish are, Absolut Vodka will place ads and interactive content for its premium Absolut Pears brand on the TouchTunes network of digital jukeboxes.

  • Customer Acquisition Network Acquires E-Mail Marketing Firm, Options Media Group

    Customer Acquisition Network, Inc. (OTCBB:CACN – News), an emerging Internet multi-channel network, announced today that it has entered into a definitive agreement to acquire privately owned Options Newsletters, Inc

  • interCLICK Expands East Coast Sales Operations

    Jay Freedman has been appointed Vice President of Brand Sales at interCLICK (http://www.interclick.com), one of the nation’s largest Internet advertising networks, and a wholly-owned subsidiary of Customer Acquisition Network, Inc. (OTCBB: CACN).