Search Results for: content marketing

  • News Brief

    PUMPTOP TV: an out-of-home digital media network is partnering with ABC to produce and deliver custom news content throughout each day to U.S. gas station consumers.

  • Will 2008 Be Great?

    As we wrote out our predictions for the upcoming year, one question kept creeping into our mind – “Will this year be a good one?” Saying this company might go public or this vertical might not tells the affect but not…

  • DM Predictions for 2008

    Hard to believe that only a few days separate this year from last. By now, the office ghost towns have once again returned to their former selves as bodies again fill the cubicles, and while productivity hasn’t fully returned…

  • Chick-fil-A Gives Biggest Fans a Voice, and a Video

    Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

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  • Alloy, Blowtorch Partner for College Market

    Film producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008.

  • Slap Shot

    The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

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  • Letters to the editor

    A gift enterprise, which is a scheme under which goods are sold for their market value but by way of inducement where each purchaser is given a chance to win a present or prize, is a lottery where the essential elements of a lottery are present. The essential elements are consideration (buying furniture), chance (Red Sox win) and prize (rebates).

  • Viral but Virtuous

    For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging

  • Tuning In

    Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

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  • Privacy Crackpots Are at It Again

    Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.