Search Results for: content marketing

Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.

National CineMedia added Warner Bros. to its lineup of high profile content providers for its “FirstLook” movie theater preview program.

DUNKIN BRANDS, INC.: has realigned its organizational structure combining the U.S. and international teams for its Dunkin’ Donuts and Baskin-Robbins brands. Previously, each division operated under separate leadership. Heading up the effort is Will Kussell, 49, who was named president and chief brand officer for Dunkin’ Donuts Worldwide.

Whenever there’s an old standard, there are always new ones that try to take its place. The same can be said about marketing and the old standard of reach. The up-and-coming concept of “engagement” has been gaining speed, but it appears that the number of eyeballs that a campaign will reach still trumps every other draw when it comes to alluring media buyers.

I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won’t go there. Let’s just say there are…

The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion — record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC.

Wal-Mart Canada saw good results when it launched an in-store TV network last summer in 60 stores.

Social network MySpace has reached an agreement with most of the country’s state attorneys general on creating a new set of guidelines for protecting young members in its community.

The 2008 Presidential election is shaping up to be the most networked political contest in our nation’s history. All the contenders have fairly interactive Web sites, and most have social-network profile pages too. Obama belongs to half a dozen Web interest communities.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.