Search Results for: content marketing
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Agencies
Have Reality, Need Product
The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn’t slowing down anytime soon. Since November
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Top Online Advertisers in October
TNS Media Intelligence recently released its list of the top 50 Internet advertisers for the month of October 2007.
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PathConnect Appoints Chris Wong as New President and CEO
Former PeopleSoft, Agile, and Oracle Executive Brings Industry Experience and Deep Domain Expertise
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New Services Help Bloggers Bring in Ad Revenue
Starting Feb. 1, San Diego-based V2P Communications is offering five-to-eight-second audio ads, called NetAudioAds, that will automatically play when a visitor lands on a blog or Web site.
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Agencies
Dunkin’ Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
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MySpace Taps Berman for Top Marketing Post
Popular social network MySpace has named Jeff Berman executive vice president of marketing and content, a new post.
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Google Sites Continue Lead in Online Video
Recent figures released by comScore Video Metrix show that Google Sites pumped up its online video market share to 31.3% in November, an increase of more than two percent from October. Almost 3 billion videos were viewed on…
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Agencies
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”
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Agencies
Old-Fashioned DM Haunts, Helps Ron Paul Campaign
Though Ron Paul’s campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well — at times both bad and good for the Republican presidential candidate.
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Agencies
Multimillion Judgment Against Q-Ray Marketer Upheld
A federal appeals court in Chicago earlier this month upheld a multimillion-dollar judgment against the marketer of the so-called Q-Ray Ionized Bracelet, saying its pain-relief claims are fraudulent.