Search Results for: content marketing

Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager

The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in

Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family.

A Hong Kong business executive pleaded guilty last week in a Detroit court for his part in a scam where tens of millions of spam messages were sent, pumping up the stock price of Chinese companies.

The Oprah Winfrey Network has named Liz Dolan as its chief marketing officer, effective Jan. 5.

In writing our review of the current state and future potential of Facebook’s self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers…

CARTOON NETWORK ENTERPRISES: has partnered with Mattel, Inc. as the global master toy licensee for its fantasy-adventure original series, The Secret Saturdays