Search Results for: content marketing

On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.

Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.

Sunday night’s Super Bowl XLIII may have been one nail-biting ordeal of a football game, but it produced few real surprises in terms of the advertisers who did the best job of leveraging their expensive broadcast spots with additional online content or marketing

Petco Animal Supplies Inc. reported its online sales increased 26% and the number of items per order has risen by 30%, since it implemented an automated product recommendation system.

The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries

Without a doubt, the flog qualifies as the unexpected eighth wonder of the advertising world – a slightly refreshed take on the classic MLM page of rambling text in the first person promising claims that people doubt but…