Search Results for: content marketing

Since its purchase two years ago, Cream of Wheat has regained its footing

Tax brands are going after young filers with integrated campaigns

Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking:

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

Beat the recession without breaking the bank

Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing

Purchasers of Bella Clear skin care products are named. The count for the last 6 months is 120,000. The average sale was $50.

The overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.

Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?

Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice