Search Results for: content marketing

Here’s a list of 7 tips that are sure to make your next e-communication more relevant, simple and ultimately more effective

Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest – those attempting to buy on slightly more premium inventory, i.e. non-self service…

Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

Acxiom Corp. and Privacy Vaults Online Inc. (Privo) have joined to launch the Protect My Child Registry.

E-Centric contacted Larry Chase to ask him about what it was like to be the first publisher of an online-marketing-related e-mail newsletter, and to see what advice he had for online publishers today

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

Organic, Inc., a digital communications agency, has promoted Conor Brady from VP of creative to senior VP and chief creative officer. Separately Steve Kerho, who had been vice president, was named senior VP of analytics, media and marketing optimization

Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”

A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.

Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.