Search Results for: content marketing

Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities Blogher.com and iVillage

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

REVOLUTION: the Chicago-based integrated sports marketing and media services agency has acquired Birdsong 3

When we came across the profile site featured in on our other articles, we couldn’t help but find ourselves fascinated with the ads that ran on it and its counterparts. Trying to navigate the world of display,though, especially…

People are creatures of habit. And there’s no better proof than the impetus behind a new Chipotle Mexican Grill campaign

Last week Hulu scored a big win when The Walt Disney Company announced its plan to claim a 30 percent stake in the successful online video destination.

According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.

The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

Here’s a list of 7 tips that are sure to make your next e-communication more relevant, simple and ultimately more effective