Search Results for: content marketing
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Twitter Linked to the Most in E-Mail Marketing Campaigns
According to New York-based e-mail marketing analysis company Email Data Source, Twitter is the most linked-to site in e-mail marketing in 2009, followed closely by Facebook.
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2009 PRO Awards: GameStop Guitar Hero
Video and software retailer GameStop has a 23% market share, but is facing increasing competition from bigger stores
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2009 PRO Awards: AT&T Team USA Soundtrack
As a sponsor of the 2008 Summer Olympics, AT&T wanted to align itself to the 18-24 year old audience as a brand that provides entertainment
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2009 PRO Awards: U.S. Army Strength in Action Tour
The U.S. Army is all about the experience, so conveying that experience is key to the military arm’s marketing strategy
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2009 PRO Awards: Meow Mix Think Like a Cat Game Show
Meow Mix generated a considerable amount of mileage out of its “Think Like a Cat” game show, which allowed cat owners, accompanied by their felines, to show off their cat prowess
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2009 PRO Awards: Reader Revolution
Sony’s Reader Digital Book was the first-to-market in January of 2006, but now faces competitive pressures from other brands such as Amazon’s much publicized Kindle
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Agencies
Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007
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Making The Transition
When writing about Microsoft and Yahoo this week, we couldn’t help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their…
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Agencies
HP’s YouTube Video Contest is Hands-On and Hands-Only
Computer maker HP is ready to make everything about you famous—except your face
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Mobile Messenger Appoints New CEO
Mobile Messenger, one of the world€™s leading global providers of technology, aggregation and premium rate services for mobile content, announced that Michael Iaccarino has been appointed Chief Executive Officer.