Search Results for: content marketing

During times of recession, history has shown that pop culture brands will often thrive. Now one might assume that this is simply because consumers decidedly pull back on the bigger ticket items—like vacations

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Are portals and search engines yielding ground to social media sites in the realm of online searches for information?

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

Ann Mukherjee has been named senior vice president and chief marketing officer for the Frito-Lay North America business unit, parent PepsiCo said yesterday

Third quarter merger, acquisition and investment activity in the marketing, information and digital media industries declined 1% in number of transactions compared to last year but total transaction value surged 200%, according to investment bank Petsky Prunier.

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

As a marketing professional, your team spends countless hours and resources to create strategy presentations, marketing campaigns and other collateral. Your entire work now resides in just a few documents, whether they are Word files, Excel sheets or PowerPoint presentations, making it crucial they are not lost.