Search Results for: content marketing

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

LeapFrog Enterprises Inc., an online educational product marketer, reported net income of $29.3 million for the fourth quarter, compared to a net loss of $44.1 million last year.

Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble

Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.

As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?

Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…

Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman

Thinking back to the not so distant past, namely the time when digital video recorders didn’t exist and the web didn’t know exactly what it would be when it grew up, you could argue that Super Bowl ads played a greater role in the…

In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games